Australians are expected to start their Black Friday shopping earlier in 2026, with major sales at Cotton On and Walmart spanning the event over three days. Electronics and travel deals are among the prominent deals. Meanwhile, Russian retailers are predicting reduced sales due to recent drone attacks on e-commerce warehouses. Walmart has published an advertisement showing holiday deals and prolonged shopping periods. The early purchases signal a shift in shopping trends, with gaming and tech products leading the way, while travelers are looking for longer trips. The sales are expected to be a major event in the retail sector.